The Prospecting OS for UK Estate Agents

Dominate your area with targeted direct mail campaigns.

ProspectOS is the operating system that helps estate and lettings agents control their patch, target the right vendors and landlords, launch campaigns, automate nurture journeys and track every letter back to valuations and won instructions.

Live Signals · Example UI
Price ReducedSW3
·
Withdrawn ListingCR0
·
Back to MarketSW11
·
Landlord IdentifiedM4
·
Fallen ThroughNW1
·
Renewal WindowE14
·
Price ReducedBR1
·
Back to MarketSE15
·
Price ReducedSW3
·
Withdrawn ListingCR0
·
Back to MarketSW11
·
Landlord IdentifiedM4
·
Fallen ThroughNW1
·
Renewal WindowE14
·
Price ReducedBR1
·
Back to MarketSE15
·
Price ReducedSW3
·
Withdrawn ListingCR0
·
Back to MarketSW11
·
Landlord IdentifiedM4
·
Fallen ThroughNW1
·
Renewal WindowE14
·
Price ReducedBR1
·
Back to MarketSE15
·
The problem

Estate agents do not have time to manually watch every opportunity.

Between viewings, valuations, applicant calls, sales progression and admin, the best prospecting moments are easy to miss. ProspectOS keeps your campaign engine moving while your team is doing the job.

Problem 01

Signals get spotted too late

Price reductions, withdrawals, fall throughs, back to market listings and landlord opportunities move quickly. By the time someone checks manually, another agent may already be at the door.

Problem 02

Campaigns happen in spare minutes

Most teams squeeze prospecting around calls, viewings and admin. That means good opportunities are missed, delayed or followed up inconsistently.

Problem 03

Your CRM starts after the enquiry

A CRM helps manage leads once they arrive. ProspectOS helps create the opportunity earlier, from the first property signal to the first campaign, nurture journey, follow up and ROI report.

Patch Market Share Checker

See where your agency ranks in your postcode.

Enter a postcode and your agency name to see your current market share position, then request a Patch Growth Blueprint to discover how to increase your share.

1
Postcode
2
3
4
Example market share snapshot
Acme Estates
SW3 · Sales & Lettings
8.4%
8.4%
Market share
4th
Patch rank
17
Agents identified
High
Opportunity level
Example result: Ranked 4th out of 17 agents identified. Potential to move into the top three with a consistent direct mail strategy.
Workflow

From target property to instruction, in one operating system.

ProspectOS connects the work that usually happens across portals, spreadsheets, print tools, CRMs and follow up reminders.

STEP 01

Find the opportunity

Spot vendors, landlords, price reductions, withdrawals, back to market listings, sold nearby events and other market signals across your postcodes.

STEP 02

Launch the campaign

Send targeted A4 letters or A5 postcards based on the property, trigger, postcode and opportunity type.

STEP 03

Automate the journey

Set rules once and let ProspectOS trigger campaigns automatically or after team review.

STEP 04

Work the pipeline

Create follow up tasks, track replies, manage warm opportunities and move them towards valuations and instructions.

STEP 05

Prove the ROI

Connect sends, responses, valuations and won instructions so you can see which activity is working.

Prospecting return

What could a targeted direct mail plan return for your agency?

Model a simple campaign scenario using your letter volume, response rate and instruction value. Use it as a planning guide, not a guarantee.

£3500
500
Uses £0.70/letter. Response to instruction is blended (reply → valuation → instruction). Typical: best for consistent monthly prospecting.
Scenario output — illustrative only
Monthly spend
£350
Estimated responses
7.5
Estimated instructions
1.1
Potential fee revenue
£3,938
Return multiple
11.3x
Scenario model only. This is not a guarantee. Actual results depend on your market, timing, offer, follow up and conversion rate.

ProspectOS helps agents run targeted direct mail campaigns and track results back to valuations, instructions and ROI.

The operating system

Six modules. One prospecting engine.

Everything connects. The map finds the signal, automations trigger the campaign, Studio powers the mailer, Pipeline manages the follow up and Insights proves the return.

01Live

Map

See every property in your patch and spot the signals worth acting on.

Know where to focus before your competitors do.
SW11 · 6 signals
02Live

Automations

Set rules for price reductions, withdrawals, back to market listings, sold nearby activity and landlord opportunities.

Campaigns keep moving while your team is out on viewings.
Price reduction→ Queue letter
Back to market→ Send postcard
Landlord signal→ Create follow up
03Live

Landlords

Identify landlords, portfolios and renewal opportunities across your area.

Grow managed stock with better landlord targeting.
LND-04214 properties · SW11Mar 2026
LND-03882 properties · SW12Jun 2026
LND-03017 properties · SW4Aug 2026
04Live

Pipeline

Track every warm opportunity from first signal through to valuation and instruction.

No prospecting opportunity disappears after the first send.
Signal
12
Contacted
7
Warm
4
Valuation
2
05Live

Studio

Build letters and postcards once, then use them across manual campaigns, automations and nurture journeys.

Your targeted direct mail is ready when the signal appears.
Your Agency
Dear Homeowner,
We noticed your property has recently changed on the market…
A4 · SW11 · REF 0421
PROPERTY UPDATE
Your local market has moved.
Book a valuation
06Live

Insights

See which postcodes, campaigns, sends and journeys are producing real results.

Know what worked, what to repeat and where to invest next.
1,240
Letters sent
18
Responses
3
Instructions
£10,500
Fee revenue
Direct mail engine

Targeted direct mail, powered by your prospecting operating system.

Build campaigns around real property signals, choose the right template, send letters or postcards manually, or automate repeatable journeys with safety checks, review controls and ROI tracking built in.

Campaign flow · example
Running
Property signal01
Targeting rule02
Template selected03
Letter or postcard queued04
Safety checks passed05
Follow up created06
ROI tracked07
Your AgencyA4

Dear Homeowner,

We noticed your property has recently changed on the market. If you are reviewing your next move, our local team can give you a clear view of current demand in your area.

SW3 · REF 0421
PROPERTY UPDATE · SW3

Your local market has moved. Let's talk through your next step.

See the campaign engine in a patch walkthrough
We'll show you the full pipeline from signal to send to ROI.
AI assistant

Chat to your prospecting assistant through WhatsApp.

Ask what to target next, understand patch opportunities, check campaign activity and keep prospecting moving without needing to log into the full platform every time.

Ask what to target

Get guidance on which signals, postcodes, vendors or landlords are worth reviewing — without logging in to run a report.

Keep campaigns moving

Check campaign status, understand next steps and stay close to active opportunities between viewings or on the road.

Support for busy agents

Designed for agents managing follow up from their phone. The assistant works alongside the platform — your team stays in control of what gets sent.

Where enabled, the assistant can help start or guide campaign actions from WhatsApp. Your team reviews and approves before anything is sent.

🏠
ProspectOS
online

What should I target in SW11 today?

Three price reductions, two back to market properties and one landlord opportunity are worth reviewing. Would you like to open the campaign shortlist?

Yes please.

Shortlist is ready in your review queue. Six properties across SW11. You can approve, skip or defer each one before anything is sent.

Message…
Who it's for

Every role in your agency. One shared operating system.

Owners need ROI. Branch managers need visibility. Valuers need better opportunities. Lettings teams need landlord growth. ProspectOS gives everyone the same view of the patch, the campaigns and the follow up.

Agency owners

Control your territory. Prove your ROI. Defend your patch.

See where prospecting spend is going, which postcodes are producing activity and which campaigns are turning into valuations and instructions.

12
Postcodes active
3
Instructions
Campaign ROI
Branch managers

Know what your team is working.

Keep visibility over signals, sends, follow ups and pipeline movement without chasing spreadsheets or guessing who followed up.

Valuers and negotiators

Spend less time searching. More time winning valuations.

See the properties worth acting on, send the right message faster and keep the follow up organised.

Lettings managers

Find landlords and grow managed stock.

Identify landlord opportunities, portfolio owners and renewal windows so your team can build recurring revenue, not just chase one‑off lets.

Hybrid agents

Corporate level infrastructure for a local expert.

Keep your patch working in the background while you are out on viewings, valuations and calls.

Multi‑branch teams

One prospecting system across every branch.

Keep postcodes, campaigns, templates, spend and reporting organised at branch level.

Controlled prospecting

Built for controlled prospecting, not blind mail drops.

Campaigns work when data, territory, spend, safety and follow-up are controlled. ProspectOS is designed around how UK estate and lettings teams actually work.

Postcode scoped

Every signal, send and result is scoped to the postcodes your branch actually works.

Branch controlled

Multi branch teams can keep territories, templates, spend and reporting separated by branch.

Own listing safety

Campaign checks help stop your team wasting credits on properties you already represent.

Review mode

Automations can queue matches for approval before anything is sent.

Spend guarded

Wallets, send limits and review controls help keep campaign activity under control.

Attribution tracked

Connect sends, replies, valuations and won instructions so prospecting performance is easier to prove.

Patch Walkthrough

See ProspectOS on your own patch.

Book a 30-minute patch walkthrough and see how ProspectOS helps your agency find the right properties, trigger the right direct mail and track results from letter to valuation to instruction.

30 min
Walkthrough
Live
Your Postcodes
No setup
Required
Request Walkthrough
Step 1 of 2Secure