Product overview

The operating system behind targeted estate agency campaigns.

ProspectOS connects property signals, vendor and landlord targeting, direct mail campaigns, nurture journeys, pipeline follow up, WhatsApp assistance and ROI tracking into one simple system for UK estate and lettings agents.

Campaign Centre
7 modules active
1
Property signal
Price reduction · SW11
2
Campaign triggered
A4 letter + postcard
3
Pipeline follow up
Task created
4
ROI tracked
Fee opportunity logged
System overview

Not separate tools. One connected campaign engine.

ProspectOS brings together the work estate agents usually juggle across portals, spreadsheets, print tools, CRMs, reminders and reports.

Core campaign engine

Map · Automations · Landlords · Pipeline · Studio · Insights

Spot property signals, automate targeted mail, nurture vendor and landlord pipelines, and track campaign ROI in one system.

Property signal
Price reduction detected
Campaign queued
A4 letter + postcard
Landlord targeted
Portfolio match found
Follow-up set
Pipeline task created
Mail approved
Ready to send
ROI logged
Fee opportunity tracked
Assistant and access

WhatsApp AI Assistant · Mobile App

Check property signals, review follow-up pipelines, and approve campaign queues from WhatsApp or mobile — stay on top of your patch without returning to the desk.

WhatsApp AI
3 price reductions in SW11 this week.
Open shortlist
6 contacts shortlisted · SW11
Mobile App
View signals · patch
Review follow-up pipeline
Approve campaigns
Growth and support

Resources · Shop · Add ons · Templates · Account controls · User settings

Grow beyond your first patch: add postcodes, team members, branches, custom templates, campaign playbooks and user permissions as your agency scales.

ResourcesPlaybooks and guides
ShopMore postcodes
Add onsExtra branches
TemplatesLetter library
Account controlsTeam permissions
User settingsPersonal dashboard
Workflow

From target property to instruction, in one workflow.

Find the opportunity, launch the right campaign, automate the journey, work the follow up and prove the return.

Example campaign flow
Signal detected
Campaign launched
Journey automated
Follow up created
ROI attributed
Active campaign
Price reduction · SW11
A4 letter queued
Follow up postcard scheduled
Pipeline task created
ROI tracking active
01
Find the opportunity
Spot vendors, landlords, price reductions, withdrawals, back to market listings, sold nearby events and other property signals across your postcodes.
02
Launch the campaign
Build a targeted campaign around the signal, then queue the right A4 letter or A5 postcard for the property, postcode and opportunity type.
03
Automate the journey
Set the rules once and let ProspectOS trigger letters, postcards, review queues and follow up steps automatically or after approval.
04
Work the pipeline
Move replies, warm opportunities, valuations and follow ups into one daily workflow.
05
Prove the ROI
Track campaigns back to responses, valuations, instructions, spend and ROI.
Two ways to work

Use it hands on. Or let the system keep campaigns moving.

ProspectOS is simple enough for agents who want full control and powerful enough for teams who want repeatable campaigns running in the background.

Hands on control

Filter your patch, choose properties, select a letter or postcard, send the campaign and track every result.

Best for
  • One off campaigns
  • Valuer led targeting
  • Manual review
  • Local market pushes
  • High value opportunities
Map view
SW3
SW4
SW5
SW6
SW7
SW8
Automation rule
TriggerPrice reduction
TemplateSW11 letter
Wait7 days
Follow-upPostcard
ReviewEnabled

Automated campaign journeys

Create rules for the signals that matter and let ProspectOS watch your postcodes, trigger campaigns, schedule follow ups and track the return.

Best for
  • Price reductions
  • Withdrawn listings
  • Back to market properties
  • Sold nearby campaigns
  • Landlord opportunities
  • Portfolio nurturing
  • Renewal windows
Core modules

Six modules. One campaign operating system.

Each module has a clear role, but the value comes from how they work together — from postcode mapping and campaign automations to campaign ROI reporting.

Map

See every property in your patch and spot the vendors, landlords and property signals worth acting on.

ProspectOS Map showing properties and live market signals across an estate agent's postcode patch
Outcome

Know where to focus before your competitors do.

Explore the Map feature

Automations

Set rules for the signals that matter, then trigger targeted campaigns automatically or after team review.

ProspectOS Automations builder triggering direct mail campaigns from property signals
Outcome

Campaigns keep moving while your team is out on viewings, valuations and calls.

Explore the Automations feature

Landlords

Identify landlords, portfolios, renewal opportunities and high value lettings targets across your area.

ProspectOS Landlords view for landlord prospecting and growing managed lettings stock
Outcome

Grow managed stock with better landlord targeting.

Explore the Landlords feature

Pipeline

Track every warm opportunity from first signal through to valuation, follow up and instruction.

ProspectOS Pipeline tracking warm opportunities from signal to valuation and instruction
Outcome

No campaign opportunity disappears after the first send.

Explore the Pipeline feature

Studio

Create letters, postcards and campaign templates once, then use them across manual campaigns, automations and nurture journeys.

ProspectOS Studio for building letter and postcard templates for direct mail to estate agents' patches
Outcome

Your targeted mail is ready when the signal appears.

Explore the Studio feature

Insights

See which postcodes, campaigns, templates and journeys are creating responses, valuations and instructions.

ProspectOS Insights dashboard showing postcode performance and campaign ROI for sales and lettings agents
Outcome

Know what worked, what to repeat and where to invest next.

Explore the Insights feature
Campaign journeys

Build follow up journeys around real property signals.

Create direct mail journeys with wait steps, review points and conditional logic based on what happens next in the market.

TriggerSignal detected
SendA4 or A5
WaitPause
ConditionCheck
EndFinish

Long listing nurture

Reach long-listed sellers with multi-touch follow up.

Trigger
Listed with competitor
A4
Introduction letter
Wait
Wait 6 weeks
Condition
If still available
A4
Seller tips letter
Wait
Wait 4 weeks
Condition
If available or reduced
A5
Call to action postcard
Create follow up

Automated does not mean uncontrolled. Journeys run automatically or via review mode, with postcode checks, duplicate protection, wallet controls and own listing safety.

Campaign engine

Targeted letters and postcards, powered by property signals.

This is not generic leaflet dropping. ProspectOS helps agents send the right message to the right property at the right time, then track what happens next.

Build campaigns around live property movement, landlord opportunities, local market activity and postcode priorities. Use Studio templates, merge property details, queue sends for review, automate repeat journeys and connect every campaign back to Pipeline and Insights.

A4 letters
A5 postcards
Written templates
Merge tags
Manual sends
Automated journeys
Review queues
Pipeline follow up
ROI tracking
Targeting rule
Property signalPrice reduction
PostcodeSW11
Price range£400k to £600k
TemplateMarket shifted
A4 Letter
Dear Homeowner,
We noticed recent activity in your area. Your property type is in high demand right now.

If you are considering a move, we would be happy to share a clear view of current demand and value.
Book a free valuation
A5 Postcard
Your market just moved.
Prices in SW11 are up this month. It may be the right time to review your position.
Discuss with us
Template selected
Safety checks passed
Queued for review
ROI tracking active
AI assistant

Chat to your prospecting assistant through WhatsApp.

Ask what to target next, review campaign activity and keep prospecting moving while you are between viewings, valuations and calls. See the full WhatsApp AI assistant for estate agents.

9:41●●●●●
P
ProspectOS
Online
What changed today in SW11?
There are 3 price reductions and 2 back to market listings in your area.
You also have 1 landlord opportunity worth reviewing.
Mobile app · ProspectOS Go

Work your patch from the road.

See nearby opportunities, plan smarter routes and send targeted campaigns while you are out on viewings, valuations or walking the patch.

Live opportunities around you

See nearby property signals, saved prospects, landlord opportunities and campaign targets on a live map.

Routes built around your targets

Plan walking routes past price reductions, withdrawn listings, landlords or saved properties.

Act from the app

Save properties, add notes, send or queue campaigns and keep follow up connected.

Works with WhatsApp Assistant

Ask what to target next, then open the opportunity on the map.

9:41●●●●●
Your Patch
SW11 · 8 opportunities
⚙️
📉
🏠
📉
🏠
14 Belgravia Terrace, SW11
Price reduced • 3 days ago
£475k
Platform layer

Everything your team needs to grow the system.

ProspectOS includes the controls, resources and add ons agencies need as their patch, team and campaigns grow.

📚

Learn and improve

Give your team the guidance, walkthroughs and playbooks they need to get more from every campaign.

ResourcesGuidesVideosFAQsPlaybooks
🔧

Expand your system

Add more postcodes, branches, templates and supported add ons as your agency grows.

ShopAdd onsPostcodesBranchesTemplatesWhatsApp
⚙️

Control the platform

Manage users, permissions, spend, settings and dashboard preferences from one place.

Account controlsPermissionsWalletsUser settingsDashboards
Control

Automated does not mean uncontrolled.

ProspectOS is built for targeted campaigns with review, permission and spend controls in place.

Postcode scoped

Territory

Every signal, send and result is scoped to the postcodes your branch works.

Branch controlled

Organisation

Keep branches, territories, users, templates, spend and reporting organised.

Own listing safety

Protection

Protect against wasting credits on properties your agency already represents.

Review mode

Approval

Queue matched properties for approval before anything is sent.

Spend controls

Budget

Use wallets, limits and campaign controls to keep activity under control.

Duplicate protection

Safety

Reduce repeated sends to the same property too soon.

Attribution tracking

Reporting

Connect sends, replies, valuations and instructions so performance is easier to prove.

Patch Walkthrough

See ProspectOS on your own patch.

Book a 30-minute patch walkthrough and see how ProspectOS helps your agency find the right properties, trigger the right direct mail and track results from letter to valuation to instruction.

30 min
Walkthrough
Live
Your Postcodes
No setup
Required
Request Walkthrough
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